Search engine optimization is the process of improving a website's visibility in SERPs (search engine results pages), such as Google, Yahoo, and Bing. SEO involves "organic" (un-paid) search results, unlike it's counterpart SEM, which deals with paid search results.

SEO can be very valuable as you use the web to market and promote your business. Achieving better organic search rankings takes time and relies on key factors determined by Google and other search engines.

Key Factors

There are several factors in determining your rank and placement on search engine results pages. Some common best practices are listed below:

  • Keyword research - know what specific keywords your visitors are searching for
  • HTML - optimize your page code including page titles, meta tags, and markup
  • Content - create and maintain relevant content/copy for your site topic or subject
  • URL structure - keep your URLs optimized for web crawlers (samples below)

    Good =

    Bad =

  • Backlinking - the process of having other relevant sites link to your site

Hiring SEO Professionals

There are many SEO professionals out there who claim to provide SEO services, so it's important to ask questions and build trust before engaging in an SEO contract. Some useful questions are listed below:

  1. Can you provide examples of previous successful work?
  2. Do you know and follow Google Webmaster Guidelines?
  3. Do you offer any services other than SEO?
  4. Do you have experience optimizing DISH Network Retailer sites?
  5. What do you consider your most important SEO techniques?
  6. How long have you been in businesss?


Below are some helpful SEO resources:

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